Welcome to the home of MAD Dragon Music Group! We are Drexel University's very own award-winning independent record label, MAD Dragon Records, and an entertainment services entity. Operating within the MAD Dragon Music Group, we offer marketing and media services, publishing, concert promotion, and tour booking. We are so excited to share with you all the exciting projects, events, records, shows, tours, and videos that we are working on!
MAD Dragon Records is an award-winning independent record label. MAD Dragon Records operates out of Philadelphia’s Drexel University, offering the expertise of a faculty with years of independent and major label experience, along with vibrant and focused input from the business and recording technology students from Drexel’s top-ranked Music Industry program.
Since our establishment in 2004, we’ve enjoyed a reputation as a ‘tastemaker’ and ‘the place to be’ for both emerging and established talent. We’ve released more than 32 titles from 17 critically acclaimed artists, who have been featured in hundreds of newspapers and magazines, including CMJ, Billboard, Rolling Stone, Fortune, The New York Times and The Associated Press (AP) and on television shows such as “The Late Show with David Letterman” and “The Tonight Show with Jay Leno.” Our innovative approach to the business combines the flexibility and creative energy of an independent label with the muscle of the music industry’s biggest players, earning several recognitions and honors. MAD Dragon Records was twice named the Independent Music Awards’ College Label of the Year and nominated thirty-five times.
Our notable releases include:
MAD Dragon Media, an entity in the MAD Dragon Music Group (MDMG), is the integrated marketing and media arm that reaches the entire student body, local fans, and consumers. Operating out of Drexel University’s Music Industry Program, MAD Dragon Media represents MAD Dragon Records, plus other local and national artists. We are a student run independent business utilizing all aspects of entertainment marketing. From social media, fan engagement, street teams, to traditional digital advertising and print campaigns. MAD Dragon Media delivers music and events to the masses.
MAD Dragon Media also launched the innovative MAD Dragon Sessions. MAD Dragon Sessions can be compared to a radio station’s lounge recordings, where musicians passing through the town can record live the professional grade MAD Dragon Studios. The sessions are unique as Music Business, and Music Tech students run the MAD Dragon Sessions - coordinating the scheduling, recording, and marketing of these live music sessions. Recorded live from Studio A, from the Drexel campus in Philadelphia, which is the proprietary recording studio of the Music Industry Program, the audio sessions are then broadcast by the Drexel University radio station, WKDU. The entire audio and video is also then broadcast over Drexel University TV, which reaches over 450,000 cable homes in the Philadelphia market.
The MAD Dragon Sessions are a great source for new music discovery that will serve the local Philadelphia music scene, and well as attract bands from near and far. The Sessions will serve as a seamless experience for bands and artists who wish to stop by and have an intimate musical experience within a student run university environment.
Richard Kardon and Jesse Lundy's courses provide insight into the live music/touring world from the promoter/venue's points of view.
Music Venues & Concerts gives the basics of how to research an act's value, make formal offers, and settle the show's financials. It also covers publicity and marketing for shows, as well as giving some insight to the history of concert business. Learn to negotiate deals and maintain important relationships. Use the tools the pros use to create successful concerts and gain insight into the process behind how concerts are arranged.
MAD Dragon Live, the accompanying practicum course, let’s students work hands-on with venues around the city to book, market and promote concerts with bands you’ve chosen using the assets from MV&C. Past shows have been held at TLA, Trocadero, Tin Angel, Kung Fu Necktie and others and have featured artists like River City Extension and Motion City Soundtrack
Students engage in the everyday business of a Publishing Company, including investigating placement possibilities for songs in, e.g., movies and TV. They draft and negotiate licenses for uses, compile database, create and disseminate compilation CDs to music supervisors and like-users, and seek out and sign songwriters to the company. In the spring, students team up with designers in the Design and Merchandising program to sync music for the D&M Fashion Show.